How to Sell a House in the Bay area: Make a Movie
Many people in California want to be famous – even the houses. Lumiful Media is merging entertainment and real estate to give each home’s story some screen time.
Gui Drummond is feeling the pressure as the sun sets during a full day production shoot. His camera crew has until twilight to capture the next scene on their agenda, a drive along the vineyards and a pool-front double date.
Unlike traditional film sets, where directors might call for a break, Gui and Stephanie, are selling a $5.5 million St. Helena Home with media. In this short cinematic film, two young couples enjoy wine, charcuterie boards, and explore the elegant, luxurious rooms of the house, all in the hopes of attracting potential buyers.
"We are not hired to just sell an address, we are selling a lifestyle. To do that, we need humans."
While video marketing is not new in the world of real estate, featuring wide-angle tours of staged living spaces and aerial footage, the use of cinematic mini-films with paid actors, lighting crew, and a detailed vision is a recent trend.
We ventured into cinematic videos on 2020, inspired by one of our clients who was selling a home with a cinema-graphic history. We decided to apply the same storytelling approach to showcase houses, emphasizing the emotional connection prospective buyers could have with a home.
Adding models and actors to high-end real estate videos is a natural progression in the industry. In a competitive real estate market like the Bay Area and surrounding counties in California, these Real Estate Cinematographic Videos have become a valuable edge for agents. Recognizing the power of storytelling and visual narratives, Lumiful Media now prioritize creating unique stories for their clients' properties.
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