What to Wear (and Not to Wear) for Your Video: The Real Estate Video Dress Code

Real Estate Video Dress Code

Lights, camera, action! But wait… what are you wearing? As a real estate agent, your image is an integral part of your brand. When diving into the world of video marketing for your properties, it's crucial to make sure your outfit complements your message. Here's a guide to help you dress for success.

1. Dress for Your Audience

Think about your target market. Are you aiming for luxury home buyers, first-time homeowners, or commercial investors? For upscale listings, you may want to dress more formally, donning a sleek suit or elegant dress. However, for younger or more casual audiences, something business-casual may suffice.

2. Solid Colors Over Patterns

While that houndstooth jacket might look fabulous in person, patterns can be distracting and may cause a "moire" effect on video—a wavy appearance that's unpleasant to viewers. Stick to solid colors, especially in shades that flatter your complexion.

3. Avoid Bright Whites and Intense Blacks

Bright white can cause glare, and deep black can diminish the detail in your clothing on camera. Instead, opt for off-whites, creams, grays, or navy. These colors appear softer on camera and are less distracting.

4. Steer Clear of Noisy Accessories

That jingly bracelet or oversized necklace might be a conversation starter in person, but on camera, such accessories can be a source of unwanted noise. This can interfere with your audio quality and distract from your message. Opt for understated jewelry.

5. Mind Your Shoes

Even if they might not always be in the shot, the right shoes can boost your confidence. However, consider the property type. If you're touring a luxury home with marble floors, avoid heels that can click loudly or potentially damage the flooring.

6. Hair and Makeup: Keep it Professional and Fresh

For both men and women, keeping hair tidy and away from the face is essential. If you use makeup, aim for a natural look. Remember, you want viewers to focus on the property and your expertise, not be distracted by heavy makeup or unruly hair.

7. Logos and Brands: Keep Them to a Minimum

It's essential to appear neutral and unbiased. Wearing clothing with large brand logos can come across as a personal endorsement or advertisement, which may detract from your message.

8. Be True to Yourself

While it's important to dress the part, it's equally crucial to feel comfortable and authentic. If you're not someone who wears suits daily, it might feel inauthentic to wear one in a video. Your viewers will pick up on your discomfort. Find a balance between looking professional and feeling genuine.

9. Test Your Outfit on Camera

Before the actual shoot, do a quick test run on camera. This will allow you to see how your outfit translates on screen. Check for any distracting elements, ensure colors look good, and verify that everything fits correctly.

10. Always Bring a Backup

Accidents happen. You might spill something on your shirt or notice a last-minute tear. Always have a backup outfit on hand, just in case.

As a real estate agent venturing into video marketing, you're not just showcasing properties—you're showcasing yourself. Dressing appropriately can help establish trust, emphasize your professionalism, and ensure viewers focus on what's most important: the incredible real estate opportunities you're presenting.

Happy filming!